Forever completes follow-on acquisition of Onesal

Queen’s Park Equity (“QPE”) is delighted to announce that Forever, the global creative collective backed by Queen's Park Equity ("QPE"), has expanded its international platform with the acquisition of Tokyo-based creative studio Onesal.

The acquisition is Forever's sixth, and significantly strengthens the group's presence in Asia-Pacific, complementing its existing studios across Europe, North America, South America and Australia. The addition further enhances Forever's ability to deliver world-class creative services to global brands through a network of independent, specialist studios.

Founded in Tokyo over a decade ago by Nahuel Salcedo, Onesal has built an outstanding reputation for premium design, motion and visual storytelling, working with leading international brands from its base in Japan. The studio's distinctive creative approach and deep understanding of Asian markets make it a highly complementary addition to the Forever platform.

Chris Bahry, CEO of Forever, commented: "We've wanted a strong, genuine presence in Asia for a long time, not just a foothold, but a studio that truly belongs there. Onesal is that. They've built something creatively distinct and culturally important over eleven years in Tokyo, and their work stands apart from anything else in the group. For our clients, this opens up real opportunities: deeper regional relevance, a new aesthetic voice, and a partner who understands those markets from the inside.”

Kate Bate, COO of Forever, added: "What struck us about Onesal wasn't just the quality of the work, it was how consistent it is. That kind of output doesn't happen by accident. It reflects a team with a clear point of view and the discipline to hold it, even as they've grown. The client relationships they've built reflect that too. That's exactly the kind of studio we want in this group."

Nahuel Salcedo, Founder of Onesal, said: "I started Onesal in Tokyo eleven years ago to make work that mattered: for clients, for the craft and for the team. We’ve grown by being deliberate about what we say yes to. Joining Forever feels like a continuation of that, not a departure. It means becoming part of a group of creatively distinct studios connected through shared talent, knowledge and infrastructure, allowing Onesal to stay true to itself while reaching further than we could alone."

The acquisition is another important milestone in Forever's strategy of building the world's leading collective of independent creative studios. Since partnering with Queen's Park Equity, Forever has continued to invest in both organic growth and carefully selected acquisitions that broaden its creative capabilities and geographic reach whilst preserving the entrepreneurial culture of each studio.

Onesal joins FutureDeluxe, Tendril, Builders Club, Found and Trizz in forming a genuinely global platform that gives the world's most ambitious brands a creative partner with real reach: from London to Los Angeles, São Paulo to Sydney, Barcelona to Tokyo.

Further information can be found at: www.qpequity.com/partnerships/investments/forever/