QPE exits Sagacity to Accenture, delivering 3.6x MMx and 30% IRR as second Fund I realisation

Queen’s Park Equity (“QPE”) is delighted to announce that it has agreed the sale of its investment in Sagacity, the UK based data and customer intelligence specialist, to Accenture. The transaction generates a return of 3.6x money multiple and 30% IRR and represents the second exit from QPE’s £202m debut 2020 vintage fund.

Founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, Sagacity helps organisations with large customer bases and complex customer journeys in the utilities, retail, banking and telecommunications sectors. Its productised offering combines proprietary, permissioned data with advanced analytics and more than two decades of operational experience. This outcome-led, consultative approach solves complex, high-value problems and consistently delivers measurable, tangible returns, often exceeding 10x ROI within six months.

During QPE's partnership, Sagacity has grown its blue-chip customer base to more than three hundred clients and achieved an NPS of +95. It has also brought in high-calibre talent and broadened its data and analytics product portfolio, most notably with the launch of Sagacity Dot, its self-serve customer intelligence platform.

Alongside strong organic growth, QPE supported the complementary acquisition of REaD Group, which further strengthened Sagacity's data and insights offering. Over the investment period, revenue and EBITDA have each grown more than fourfold.

Kajen Mohanadas, QPE, said: “We have thoroughly enjoyed partnering with the Sagacity team to build a unique, market-leading platform that creates substantial value for its clients and is highly regarded across the industry. This is a testament to a focused value creation plan predicated on refining the customer proposition and go-to-market strategy, investing in talent and technology, and completing the complementary acquisition of REaD. We look forward to seeing the team thrive within Accenture.”

Jose Rodriguez, QPE Managing Partner, added: “It has been a pleasure to work with the Sagacity team over the past five years and to support their transformation into a leading UK data intelligence and decision-making platform. We have been particularly impressed by Sagacity’s focus on combining proprietary data and analytics to deliver exceptional outcomes for its clients, often generating returns in excess of 10x their investment. We are confident that Sagacity will continue to thrive as part of Accenture, leveraging its combined capabilities to deliver even greater value for its clients.”

Anita Dougall, Sagacity CEO, said: "I'm immensely proud of what our team has achieved. Together we've built a market-leading business that our clients value and the industry respects. Refining our proposition, investing in talent and technology, and acquiring the REaD Group have been central to our journey. QPE's support has been invaluable along the way. Joining Accenture gives us the scale to take this even further for our clients, and we can't wait to get started."