QPE Forever case study - OpenAI Superbowl Spot

Forever studio, Builders Club, was commissioned to craft Open AI's first ever commercial, aired at the Super Bowl, entitled "The Intelligence Age". The 60 seconds long production, which was aired during the second quarter of Super Bowl LIX, aimed to position ChatGPT / OpenAI as the next major leap in human technological progress.

This film visually explores the history of human ingenuity through the graphic form of The Point, which is the foundation of OpenAI's new identity system and will be familiar to many through its use in the ChatGPT interface.

Click below to watch their extraordinary creation.