14th February 2022
QPE Supports MBO of FutureDeluxe
Queen’s Park Equity (“QPE”) is delighted to announce the MBO of FutureDeluxe.
FutureDeluxe is a global digital creative studio focused on crafting aspirational content for future facing brands. The business is respected worldwide for best-in-class CGI, VFX and real-time moving imagery. Their sophisticated design aesthetic has been sought out by some of the world's most loved brands including Apple, Nike, Converse, Sony PlayStation and Google.
FutureDeluxe have studios in London, Los Angeles and Sydney and, with our investment, now have the opportunity to continue growing both their global footprint and service offering. Alongside future acquisitions & partnerships, FutureDeluxe plan to open new studios in key markets, while maintaining their current boutique status, ensuring each studio retains its unique identity and culture but is part of a ‘Future Family’ that is best in class globally.
Andrew Jones, CCO and Founder of FutureDeluxe says: “I am very proud of the team we have built globally at FutureDeluxe and excited to expand our offering further within design, moving image & emerging technology, alongside QPE - a team that truly understands our culture and future creative vision.”
James Callahan, CEO and Founder of FutureDeluxe says: “Our entire team are extremely excited about the next chapter for FutureDeluxe. In QPE we have genuinely found a partner that is totally aligned on both our vision and our values. Not only will this collaboration allow us to offer a wider and better quality service to our clients, it also supercharges our mission to create a ‘Future Family’ of the world’s best talent.”
FutureDeluxe plan to build a future focused, multidimensional collective of some of the world’s leading creatives, artists and studios. The collective will have a focus on industry leading design, moving image & emerging technology.
Kajen Mohanadas of Queen’s Park Equity adds: “We are very excited to be supporting James, Andrew and the wider FutureDeluxe team to build on their impressive success to date. FutureDeluxe has an enviable reputation for best-in-class CGI for some of the worlds most respected brands and, through their constant experimentation with emerging technologies, provides “bleeding edge” brand content and experiences which position their clients’ brands and products for the future.”
FutureDeluxe is the fifth platform investment from Queen’s Park Equity Fund I, which was oversubscribed and closed at its hard cap of £202m in December 2020. QPE is focused on providing capital and expertise to high-quality, entrepreneur-led businesses within the Education, Health & Pharma and Tech Services sectors, with an ambition to accelerate their growth.
A selection of FutureDeluxe’s work can be found at: www.futuredeluxe.com