QPE Supports MBO of Republic M!

10th May 2022

QPE Supports MBO of Republic M!

Queen’s Park Equity (“QPE”) is delighted to announce it has supported the MBO of Republic M! (“RM!”).

RM! is a specialist provider of outsourced commercialisation services to the pharmaceutical industry. The business delivers digital & omnichannel engagement with healthcare professionals (“HCPs”) across its three key service offerings of Remote Detailing, Virtual Events and Multi-Channel Manager Software.

Founded in 2004 in the Netherlands, RM! has grown its presence across the UK, DACH and Benelux regions, as well as internationally, to become a market leading digital omnichannel execution and software specialist, maximising behavioural change on behalf of its global pharma and biotech clients who span more than 60 countries globally.

Nick Lavery, CEO of Republic M! says: “The pharmaceutical industry has increased investment in digital and the industry needs expert support to successfully execute digital channels. Republic M! has become the brand associated with quality.

“There is opportunity to grow the business further by combining the UK, DACH and Benelux & International businesses to form the Republic M! Group. We are delighted to be partnering with QPE on this journey, who will support our expansion which will provide exciting opportunities for collaboration, growth and career progression for our talented employees.”

Joeri Gaal, COO of Republic M! says: “We are excited to welcome QPE supporting our international growth ambitions in the digital pharma space. This milestone enables us to accelerate our development and serve more pharma companies globally as well as locally improving customer experience of healthcare professionals through digital and omnichannel communication.”

By partnering with QPE, management will continue to expand relationships with pharma clients as well as enhance RM!’s cross-sell capabilities. RM!’s highly scalable business model, strong existing global pharma relationships and reputation will support this accelerated growth in new and existing markets.

Jonny Kay, Managing Partner of Queen’s Park Equity, adds: “We have tracked the impressive growth of RM! for a number of years and our investment exemplifies QPE’s sector focused and partnership-based approach. We are delighted to support Nick, Joeri, Rob Wood and the wider team as global demand for RM!’s services continue to expand and we look forward to working in close partnership with the team to deliver on the next phase of further accelerated and international growth.”

Republic M! is the seventh platform investment from Queen’s Park Equity Fund I, which was oversubscribed and closed at its hard cap of £202m in December 2020. QPE is focused on providing capital and expertise to high-quality, entrepreneur-led businesses within the Education, Health & Pharma and Tech Services sectors, with an ambition to accelerate their growth.


Further information on Republic M! can be found at: republic-m.com

Queen’s Park Equity LLP

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United Kingdom